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Enchanting Magical Commercials

“With people at the heart of our circle, we create the magic of life”. When YY Circle (formerly Hong Ye Group) reached out to ZEM Productions to produce a series of commercial videography and corporate videos for their company’s rebranding, my team and I immediately put our thinking caps on.

We are extremely pleased to be involved in this part of YY Circle’s transition, and worked hard on encapsulating the essence of YY Circle’s “magic of life”. We were super thankful to have managed to complete phase 1 of our shoot right before the start of Circuit Breaker.

Concept of this Video

Even though the video was only 20 seconds long, my team and I brainstormed for many hours behind the scene. We wanted the catchy and upbeat tune of this commercial to first capture the viewer’s attention. After capturing the viewer’s attention, we strike them with the perfect tagline, something short and impactful for the viewers to takeaway with.

ZEM Productions

At ZEM Productions, we pour our heart and soul into our partnership with you. There is no better team in Singapore, to film commercials or corporate video productions with.

We would love to shape your story for you. My team and I will put on our surgical mask first, then breathe life into the vision you have for your project.

Reach out to us today, and let’s create the best commercial videography in Singapore together.

In the meantime, look forward to our ongoing series of productions for YY circle, stay tuned!


Team ZEM


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