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Beauty is Effortless

Sugar, Spice, and Everything Nice. These were the ingredients chosen to create the perfect little girl.


But Professor Kirame accidentally added an EXTRA INGREDIENT to the concoction... KIRAME LASH.



We were extremely delighted to have worked with Kirame, Singapore’s first premium lash salon which specializes in creating customized lash sets for chic ladies.


Concept of this Video


When we were first engaged by Kirame Lashes, we wanted to bring out 2 main aspects of their product:


1. Beauty is Effortless


2. Time is Precious


Throughout all commercials, our message was consistent: capturing the ravishing beauty of all who wears Kirame Lashes, and encapsulating the practical essence of Kirame Lashes.


ZEM Productions